Posts
Is Direct Mail Dead?
The USPS has been raising postage rates consistently for the last few decades. Email is quick and (almost) free. So, should you still include snail mail marketing in your marketing plan? Yes! But. Like all marketing efforts, direct mail marketing is only effective when it is: Targeted Personalized Well-executed Part of a complete campaign Targeting…
Read MoreHow well do you engage your audience?
Accessing target audiences is growing more difficult for brands, despite the increased number of methods for reaching people. In order to effectively and genuinely communicate with and engage your audience, focus on content and methods that work both for and with your target. Take the time to ask: Who is our audience? If you understand…
Read More5 More Reasons to Invest in Professional Copywriting
Copywriting is more than correct grammar and pretty words 1. You get what you pay for (You receive that for which you pay – if we’re being grammatically correct) While higher prices don’t always correlate to higher quality, in the world of copywriting, content creation, and marketing and sales writing, they do. Consider the arithmetic:…
Read MoreRead our latest on website copywriting over at EfinityTech!
“5 Reasons Your Website Copywriter Shouldn’t Be the Cheapest Option” We paired up with EfinityTech for this great article on website copywriting! We’re happy to announce a new relationship with local Seattle area website development firm, EfinityTech. We love WordPress, and so do many of our clients! But, sometimes a business needs more out…
Read MoreCars & Couture Fashion Show – Join us on July 22!
July 22: Cars & Couture Fashion Show We need to brag about our sponsorship with this incredible Tacoma event! We are so excited to announce that we are partnering with Fashion District NW and sponsoring their upcoming fashion show Cars & Couture! If you’re in the Tacoma area, join us on July 22 at LeMay…
Read MoreSo You Started a Business – Now what?
What happens after you start your business? What comes next? This is a topic I feel I can speak on with some authority – I’ve been in your shoes! Whether you started an Etsy store for those cool whats-its you make, or incorporated a services or products-based business, the next steps can be scary and…
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