Our Approach

Values-Based Marketing

We take a values-based approach to marketing because we work with clients whose products and services do good in the world, and they appeal to consumers and other businesses with whom their values resonate. For both B2C and B2B businesses, values-based marketing aligns the brand and products with the Vision and Mission.

What is Values-Based Marketing?

Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message.

Values-Based Marketing

The Shift to Values-Based Marketing

We live in a world of identity politics, data-driven marketing, social listening, and retargeting campaigns. We have access to more information at our fingertips now than any other time in history. And we're using all that access to decide where we spend our money--as consumers, and as businesses. Identity marketing is the way of the future.

Align

Company culture, brand, and products/services should all match up with your Values. Do yours?

Appeal

With your brand and Values aligned, we build a marketing program that appeals to your target market's shared values.

Engage

Connect with your audience using genuinely shared values and an authentic voice.

Ready to Evolve Your Marketing?

Request a complimentary 20-minute discovery consultation to learn more about our Values-Based Marketing Approach and, more importantly, give us a chance to get to know your business and its needs.