Marketing & Business Communications During the Era of Coronavirus
Seattle (Kirkland, technically) is the epicenter of the Coronavirus and COVID-19 outbreak here in the US. Companies of all sizes have reacted accordingly–responsibly–by asking as many employees as can to work from home. But not every business can work remotely, and small local businesses are feeling the pinch of consumers staying home particularly hard. Here’s…
Read MoreThe Greater Seattle Area, Eastside and Beyond 2018 Holiday Gift Guide
Whether you’re terrible at selecting and giving gifts, lazy, or simply want to give great gifts this year, the options on this list are all winners! Seattle Gift certificate for spa services at LoLo Spa and Events in Ballard Gift certificate for KickIt Boutique in Ballard (or to order direct online) Gift certificate for The Escape Artist in Sodo…
Read MoreHow Well Do You Know Your Competition?
Do you know who your top competitors are? The other businesses who currently serve your customers, who want to serve your customers, or from whom you’re wooing customers? If you don’t know who your competition is, you’re missing a large piece of key marketing intelligence. Who is your competition? First, you need to identify the…
Read MoreIs Direct Mail Dead?
The USPS has been raising postage rates consistently for the last few decades. Email is quick and (almost) free. So, should you still include snail mail marketing in your marketing plan? Yes! But. Like all marketing efforts, direct mail marketing is only effective when it is: Targeted Personalized Well-executed Part of a complete campaign Targeting…
Read MoreHow well do you engage your audience?
Accessing target audiences is growing more difficult for brands, despite the increased number of methods for reaching people. In order to effectively and genuinely communicate with and engage your audience, focus on content and methods that work both for and with your target. Take the time to ask: Who is our audience? If you understand…
Read More5 More Reasons to Invest in Professional Copywriting
Copywriting is more than correct grammar and pretty words 1. You get what you pay for (You receive that for which you pay – if we’re being grammatically correct) While higher prices don’t always correlate to higher quality, in the world of copywriting, content creation, and marketing and sales writing, they do. Consider the arithmetic:…
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