Let’s Talk about Values-Based Marketing
What is Values-Based Marketing? Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message. Why…
Read More2020 Seattle and Socially-Distant Holiday Gift Guide
The holidays will be…different in 2020. Many of us who might normally travel to see family and friends will be staying local, but that doesn’t mean we can’t send thoughtful gifts and express our love from six feet apart. We’ve updated and expanded our holiday gift giving guide to help you find the right present…
Read MoreJoin Us Saturday, October 24th: Your Vote Matters Storytelling Show
Melanin Stories Matter presents its second show: Your Vote Matters We are proud to be working with Story Fruition as the marketing sponsor of Melanin Stories Matter. We hope you’ll join us for the second storytelling show, “Your Vote Matters,” on Saturday, October 24 at 5pm PT/8pm ET. Amidst nothing short of chaos, the 2020…
Read MoreYou’re Invited! Melanin Stories Matter Storytelling Show Sept. 4
Our mission at BJG Consulting is to provide the highest quality marketing and communication services to clients whose products and services have a positive impact and to create the opportunities and spaces for our clients’ long-term success. Our mission drives everything we do and determines which clients with whom we work. We are, therefore, delighted…
Read MoreSafety Guidelines: One-on-One Services Reopening in WA during COVID-19
WA workplace COVID-19 safety guidance for “Personal Services” during the Phase 2 reopening. Service-driven shops can now reopen for Phase 2, but before that can happen there are a few things that need to be done to get everyone ready for the new way one-on-one services should take place. The Governor’s office has prepared guidelines…
Read MoreWebinar Series: COVID-19 relief, resources and requirements for Washington small businesses by WA SBLT
Webinar series panelists review COVID-19 related relief, resources and requirements for small businesses specific to Washington The Small Business Liaison Team from the Department of Employment Security, Labor & Industries, Revenue, Health, Enterprise Services and Governor’s Office of Regulatory Innovation and Assistance is hosting a Webinar Series! Phew! We know that’s a mouthful. COVID-19…
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