Let’s Talk about Values-Based Marketing

Values-Based Marketing: What, Why, and How Your B2B or B2C Business Should Lean into Values-Based Marketing

What is Values-Based Marketing? Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message. Why…

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2020 Seattle and Socially-Distant Holiday Gift Guide

The holidays will be…different in 2020. Many of us who might normally travel to see family and friends will be staying local, but that doesn’t mean we can’t send thoughtful gifts and express our love from six feet apart. We’ve updated and expanded our holiday gift giving guide to help you find the right present…

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You’re Invited! Melanin Stories Matter Storytelling Show Sept. 4

Melanin Stories Matter, produced by Story Fruition, first storytelling show 9/4/2020

Our mission at BJG Consulting is to provide the highest quality marketing and communication services to clients whose products and services have a positive impact and to create the opportunities and spaces for our clients’ long-term success. Our mission drives everything we do and determines which clients with whom we work. We are, therefore, delighted…

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Webinar Series: COVID-19 relief, resources and requirements for Washington small businesses by WA SBLT

Webinar series panelists review COVID-19 related relief, resources and requirements for small businesses specific to Washington

Webinar series panelists review COVID-19 related relief, resources and requirements for small businesses specific to Washington The Small Business Liaison Team from the Department of Employment Security, Labor & Industries, Revenue, Health, Enterprise Services and Governor’s Office of Regulatory Innovation and Assistance is hosting a Webinar Series!    Phew! We know that’s a mouthful. COVID-19…

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