Introducing: My Marketing University

My Marketing University. Learn. Understand. Implement. Grow.

We’re excited to announce the launch of a project we’ve been working on for a while now: My Marketing University! This new platform offers paid Marketing Coaching, Workshops, and (soon!) marketing courses, ebooks, tools, and templates. My Marketing University (MMU) also has FREE Resources to support business owners, businesses, and marketing professionals. You’re invited to join: October 21st…

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Let’s Talk about Values-Based Marketing

Values-Based Marketing: What, Why, and How Your B2B or B2C Business Should Lean into Values-Based Marketing

What is Values-Based Marketing? Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message. Why…

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Marketing & Business Communications During the Era of Coronavirus

A woman typing on a computer with the text "Marketing and Business Communications During the Era of Coronavirus"

Seattle (Kirkland, technically) is the epicenter of the Coronavirus and COVID-19 outbreak here in the US. Companies of all sizes have reacted accordingly–responsibly–by asking as many employees as can to work from home. But not every business can work remotely, and small local businesses are feeling the pinch of consumers staying home particularly hard. Here’s…

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The Greater Seattle Area, Eastside and Beyond 2018 Holiday Gift Guide

BJG Consulting's Greater Seattle Area, Eastside and Beyond 2019 Holiday Gift Guide for People Who Suck at Giving Gifts

Whether you’re terrible at selecting and giving gifts, lazy, or simply want to give great gifts this year, the options on this list are all winners! Seattle Gift certificate for spa services at LoLo Spa and Events in Ballard Gift certificate for KickIt Boutique in Ballard (or to order direct online) Gift certificate for The Escape Artist in Sodo…

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How Well Do You Know Your Competition?

If you're losing customers to a competitor, you need to know what they're doing differently than you. BJG Consulting can help with competitive analysis.

Do you know who your top competitors are? The other businesses who currently serve your customers, who want to serve your customers, or from whom you’re wooing customers? If you don’t know who your competition is, you’re missing a large piece of key marketing intelligence. Who is your competition? First, you need to identify the…

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