What is a Marketing Consultant?

It’s amazing how many companies have Marketing departments that are actually sales departments in disguise. There is a reason for this, as sales and marketing are really only recently separated Siamese twins. A marketing consultant brings to your company the advantage of fresh outside perspective, as well as years of dedicated experience. A consultant may…

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Why Hire an Editor?

Woman typing on keyboard

Repeatedly, I hear people in every industry ask this question. What I really hear behind their words is, “Why should I pay someone to read what we write? We all passed English…mostly.” For starters, a professional writer or editor is a very different from the woman in the Marketing department who is “pretty good” at…

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