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Introducing: My Marketing University
We’re excited to announce the launch of a project we’ve been working on for a while now: My Marketing University! This new platform offers paid Marketing Coaching, Workshops, and (soon!) marketing courses, ebooks, tools, and templates. My Marketing University (MMU) also has FREE Resources to support business owners, businesses, and marketing professionals. You’re invited to join: October 21st…
Read MoreLet’s Talk about Values-Based Marketing
What is Values-Based Marketing? Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message. Why…
Read MoreBrianna Grantham Talks Marketing with Snowden McFall on Ignite Success TV
Brianna J. Grantham is the Founder and Executive Consultant of BJG Consulting. Watch her July 24, 2020 interview with Snowden McFall on Ignite Success TV, as Snowden and Brianna talk marketing and their shared adoration for New Zealand PM Jacinda Ardern. Snowden is a motivational speaker, corporate trainer, and coach, six-time author, entrepreneur,…
Read MoreMarketing & Business Communications During the Era of Coronavirus
Seattle (Kirkland, technically) is the epicenter of the Coronavirus and COVID-19 outbreak here in the US. Companies of all sizes have reacted accordingly–responsibly–by asking as many employees as can to work from home. But not every business can work remotely, and small local businesses are feeling the pinch of consumers staying home particularly hard. Here’s…
Read MoreThe Greater Seattle Area, Eastside and Beyond 2018 Holiday Gift Guide
Whether you’re terrible at selecting and giving gifts, lazy, or simply want to give great gifts this year, the options on this list are all winners! Seattle Gift certificate for spa services at LoLo Spa and Events in Ballard Gift certificate for KickIt Boutique in Ballard (or to order direct online) Gift certificate for The Escape Artist in Sodo…
Read MoreHow Well Do You Know Your Competition?
Do you know who your top competitors are? The other businesses who currently serve your customers, who want to serve your customers, or from whom you’re wooing customers? If you don’t know who your competition is, you’re missing a large piece of key marketing intelligence. Who is your competition? First, you need to identify the…
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