Values-Based Marketing
We take a values-based approach to marketing because we work with clients whose products and services do good in the world, and they appeal to consumers and other businesses with whom their values resonate. For both B2C and B2B businesses, values-based marketing aligns the brand and products with the Vision and Mission.
What is Values-Based Marketing?
Whether a company is selling products or services, values-based marketing is appealing to a customer’s values and ethics. Rather than marketing from a product-centric (or service-centric) approach, values-based marketing is customer-centric. A values-based marketing approach builds advertising and promotions to customers based on a company’s core brand values and message.
The Shift to Values-Based Marketing
We live in a world of identity politics, data-driven marketing, social listening, and retargeting campaigns. We have access to more information at our fingertips now than any other time in history. And we're using all that access to decide where we spend our money--as consumers, and as businesses. Identity marketing is the way of the future.
